Relationship marketing research (1994-2006): An academic literature review and classification

Marketing Intelligence and Planning

Volumn 27, Issue 3, 2009, Pages 326-363

  Das, Kallol ^a  

^a INTERNATIONAL INSTITUTE OF INFORMATION TECHNOLOGY   (India)

Author keywords

Customer relations; Information management; Literature; Relationship marketing

Indexed keywords

EID: 68549092508     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500910955236     Document Type: Review

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