Privacy and one-to-one marketing: Resolving the conflict

Journal of Consumer Marketing

Volumn 20, Issue 7, 2003, Pages 616-628

  Pitta, Dennis A ^a   Franzak, Frank ^b   Laric, Michael ^a  

^a UNIVERSITY OF BALTIMORE   (United States)

^b VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

Author keywords

Customer relations; Direct marketing; Management; Privacy

Indexed keywords

EID: 0346339774     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760310506157     Document Type: Review

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