The effect of relationship marketing orientation on business performance in a service-oriented economy

Journal of Services Marketing

Volumn 16, Issue 7, 2002, Pages 656-676

  Sin, Leo Y m ^a   Tse, Alan C b ^a   Yau, Oliver H m ^b   Lee, Jenny S y ^b   Chow, Raymond ^b  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Hong Kong; Relationship marketing; Service industries

Indexed keywords

EID: 84986129916     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040210447360     Document Type: Article

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