Sustainable competitive advantage of internet firms: A strategic framework and implications for global marketers

International Marketing Review

Volumn 22, Issue 6, 2005, Pages 658-672

  Javalgi, Rajshekhar G ^a   Radulovich, Lori P ^b   Pendleton, Glenna ^a   Scherer, Robert F ^a  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b BALDWIN WALLACE COLLEGE   (United States)

Author keywords

Competitive advantage; Customer relations; Internet

Indexed keywords

EID: 27844601102     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330510630276     Document Type: Review

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