Loyalty trends 2006: Three evolutionary trends to transform your loyalty strategy

Journal of Consumer Marketing

Volumn 23, Issue 5, 2006, Pages 292-299

  Ferguson, Rick ^a   Hlavinka, Kelly ^a  

^a COLLOQUY ^*  (United States)

Author keywords

Customer loyalty; Customer relations; Customer service management; Marketing; Relationship marketing

Indexed keywords

EID: 33747516019     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610681682     Document Type: Article

References (1)

1. Wall Street Journal Zuckerman, G. (2005), "Retailing stocks face slippery slope", Wall Street Journal, 11 September.