Implementing, monitoring and measuring a programme of relationship marketing

Marketing Intelligence & Planning

Volumn 17, Issue 5, 1999, Pages 231-239

  Lindgreen, Adam ^a   Crawford, Ian ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Catering industry; Customer loyalty; Customer satisfaction; Denmark; Employee relations; Relationship marketing

Indexed keywords

EID: 84986100065     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509910285646     Document Type: Article

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