Strategic analysis of customer relationship management - A field study on hotel enterprises

Total Quality Management and Business Excellence

Volumn 14, Issue 6, 2003, Pages 715-731

  Lin, Yichen ^a   Su, Hwan Yann ^b  

^a SOUTHERN TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b CHIA NAN UNIVERSITY OF PHARMACY AND SCIENCE   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27144552744     PISSN: 14783363     EISSN: None     Source Type: Journal    
DOI: 10.1080/1478336032000053843     Document Type: Conference Paper

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