Establishing meaningful customer relationships: Why some companies and brands mean more to their customers

Managing Service Quality: An International Journal

Volumn 13, Issue 3, 2003, Pages 178-186

  Barnes, James G ^a  

^a MEMORIAL UNIVERSITY OF NEWFOUNDLAND   (Canada)

Author keywords

Brands; Customer loyalty; Customers; Relationship marketing

Indexed keywords

EID: 84986018757     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520310476445     Document Type: Article

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