Benchmarking business-to-business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand

Journal of Business and Industrial Marketing

Volumn 19, Issue 6, 2004, Pages 386-396

  Pels, Jaqueline ^a   Brodie, Roderick J ^b   Johnston, Wesley J ^c  

^a UNIVERSIDAD TORCUATO DI TELLA   (Argentina)

^b UNIVERSITY OF AUCKLAND   (New Zealand)

^c GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Argentina; Business to business marketing; Emerging markets; Marketing; New Zealand; United States of America

Indexed keywords

EID: 8844263799     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620410556327     Document Type: Article

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