An exploratory investigation of customer penalties: assessment of efficacy, consequences, and fairness perceptions

Journal of Services Marketing

Volumn 14, Issue 6, 2000, Pages 479-501

  Mccarthy, Michael S ^a   Fram, Eugene H ^b  

^a MIAMI UNIVERSITY   (United States)

^b ROCHESTER INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Consumer behaviour; Perceptions; Relationship marketing; Services marketing

Indexed keywords

EID: 85032069669     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040010347606     Document Type: Article

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