Relationship marketing in the banking sector: The impact of new technologies

Marketing Intelligence & Planning

Volumn 21, Issue 1, 2003, Pages 61-71

  Durkin, Mark G ^a   Howcroft, Barry ^b  

^a UNIVERSITY OF ULSTER   (United Kingdom)

^b LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Banks; Electronic commerce; Internet; Relationship marketing

Indexed keywords

EID: 84986014918     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310458162     Document Type: Article

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