Distribution channel relationships: The conditions and strategic outcomes of cooperation between manufacturer and distributor

International Review of Retail, Distribution and Consumer Research

Volumn 15, Issue 2, 2005, Pages 125-150

  Vázquez, Rodolfo ^a   Iglesias, Víctor ^a   Álvarez González, Luis Ignacio ^a  

^a UNIVERSITY OF OVIEDO   (Spain)

Author keywords

cooperation; Distribution channel; relationship marketing

Indexed keywords

EID: 68549108083     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960500049241     Document Type: Article

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