How e-CRM can enhance customer loyalty

Marketing Intelligence & Planning

Volumn 21, Issue 4, 2003, Pages 239-248

  Lee Kelley, Liz ^a   Gilbert, David ^a   Mannicom, Robin ^a  

^a UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Customer loyalty; Internet; Pricing; Relationship marketing; Retention

Indexed keywords

EID: 84986106164     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310480121     Document Type: Article

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