The relational oxymoron and personalisation pragmatism

Journal of Consumer Marketing

Volumn 20, Issue 7, 2003, Pages 665-685

  Evans, Martin ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Interpersonal relations; Relationship marketing

Indexed keywords

EID: 0348230691     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760310506193     Document Type: Review

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