Mutual customer approach: How industry and trade are executing collaborative customer relationship management

International Journal of Retail & Distribution Management

Volumn 29, Issue 12, 2001, Pages 515-519

  Kracklauer, Alexander ^a   Passenheim, Olaf ^b   Seifert, Dirk ^c  

^a PROCTER AND GAMBLE COMPANY   (United States)

^b UNIVERSITY OF HAMBURG   (Germany)

^c HARVARD BUSINESS SCHOOL   (United States)

Author keywords

Distribution management; Relationship marketing

Indexed keywords

EID: 84986169791     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000006288     Document Type: Article

References (2)

1. Seifert, D. (2001), Efficient Consumer Response – Strategic Success Factors for a Value-adding Partnership between Supplier and Retailer, Hampp, Munich.
2. Seifert, D. (2001), Efficient Consumer Response, Supply Chain Management, Category Management and Collaborative Planning Forecasting and Replenishment as New Strategicc Approaches, 2nd ed., Hampp, Munich.