The design, implementation and monitoring of a CRM programme: A case study

Marketing Intelligence & Planning

Volumn 22, Issue 2, 2004, Pages 160-186

  Lindgreen, Adam ^a  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

Customer relations; Design; Newspaper publishers; Scandinavia

Indexed keywords

EID: 84993028353     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500410525841     Document Type: Article

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