Integrating employee, customer and shareholder value through an enterprise performance model: An opportunity for financial services

International Journal of Bank Marketing

Volumn 18, Issue 6, 2000, Pages 258-273

  Payne, Adrian ^a   Holt, Sue ^b   Frow, Pennie ^b  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Financial services; Performance measurement; Relationship marketing; Value chain

Indexed keywords

EID: 84986077421     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320010358689     Document Type: Review

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