CRM: Conceptualization and scale development

European Journal of Marketing

Volumn 39, Issue 11-12, 2005, Pages 1264-1290

  Sin, Leo Y M ^a   Tse, Alan C B ^a   Yim, Frederick H K ^a  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Case studies; Customer relations; Hong Kong; Knowledge management; Performance measures

Indexed keywords

EID: 26844549528     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510623253     Document Type: Review

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