Does relationship marketing improve customer relationship satisfaction and loyalty?

International Journal of Bank Marketing

Volumn 24, Issue 4, 2006, Pages 232-251

  Leverin, Andreas ^a   Liljander, Veronica ^a,b  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

^b Swedish School of Economics and Business Administration ^*  (Finland)

Author keywords

Banking; Customer loyalty; Customer satisfaction; Relationship marketing; Segmentation

Indexed keywords

EID: 33745445914     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320610671333     Document Type: Article

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