Recreating cheers: An analysis of relationship marketing as an effective marketing technique for quick-service restaurants

International Journal of Contemporary Hospitality Management

Volumn 17, Issue 7, 2005, Pages 590-599

  Robinson, Camille ^a   Abbott, Je'Anna ^a   Shoemaker, Stowe ^a  

^a UNIVERSITY OF HOUSTON   (United States)

Author keywords

Brand awareness; Brand equity; Catering industry; Customer satisfaction; Relationship marketing

Indexed keywords

EID: 27144500698     PISSN: 09596119     EISSN: None     Source Type: Journal    
DOI: 10.1108/09596110510620663     Document Type: Review

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