The future of relationship marketing

Journal of Services Marketing

Volumn 16, Issue 7, 2002, Pages 590-592

  Sheth, Jagdish N ^a  

^a EMORY UNIVERSITY   (United States)

Author keywords

Relationship marketing; Trends

Indexed keywords

EID: 84986172698     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040210447324     Document Type: Review

References (7)

1. Berry, L.L. (1983), “Relationship marketing”, in Berry, L.L., Shostak, G.L. and Upch, G.D. (Eds), Emerging Perspectives of Services Marketing, American Marketing Association, Chicago, IL, pp. 25-38.
2. El-Ansary, A. (1997), “Relationship marketing: a marketing channel context”, in Sheth, J.N. and Parvatiyar, A. (Eds), Research in Marketing, Vol. 13, JAI Press, Greenwich, CT, pp. 33-46.
3. Hakansson, H. (Ed.) (1982), International Marketing and Purchasing of Industrial Goods: An Interaction Approach, John Wiley, Chichester.
4. Peppers, D. and Rogers, M. (1993), The One-to-One Future: Building Relationships One Customer at a Time, Doubleday, Garden City, NY.
5. Sheth, J.N. and Parvatiyar, A. (Eds) (2000), Handbook of Relationship Marketing, Sage Publications, Thousand Oak, CA.
6. Sheth, J.N., Garder, D. and Garrett, D. (1988), Marketing Theory: Evolution and Evaluation, John Wiley, New York, NY.
7. Sheth, J.N., Sisodia, R. and Sharma, A. (2000), “Antecedents and consequences of customer centric marketing”, Journal of the Academy of Marketing Science, Vol. 28, Winter, pp. 55-66.