Strategically embedding CRM

Business Strategy Review

Volumn 14, Issue 4, 2003, Pages 73-80

  Langerak, Fred ^a   Verhoef, Peter C ^a  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 20444457651     PISSN: 09556419     EISSN: 14678616     Source Type: Journal    
DOI: 10.1111/j..2003.00289.x     Document Type: Article

References (6)

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3. G Dowling. Customer relationship management in B2C markets: often less is more”. California Management Review, Spring 2002.
4. CB Battacharya and RN Bolton. Relationship marketing in services: growing interest, emerging perspectives”, in Handbook of Relationship Marketing. Thousand Oaks : Sage Publications, 1999.
5. M Treacy and F Wiersema. Customer intimacy and other value disciplines”. Harvard Business Review, JanuaryFebruary, 1993.
6. H Gilmore and BJ Pine. The four faces of mass customization”. Harvard Business Review, JanuaryFebruary, 1997.