Retaining customers in traditional retail financial services: Interviewing 'les responsables'

International Review of Retail, Distribution and Consumer Research

Volumn 13, Issue 4, 2003, Pages 393-404

  Dawes Farquhar, Jillian ^a  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Acquisition; Customer retention; Financial services; Relational exchange

Indexed keywords

EID: 68549130970     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/0959396032000129499     Document Type: Article

References (0)