Maximising customer relationships and minimising business risk

International Journal of Bank Marketing

Volumn 22, Issue 4, 2004, Pages 291-296

  Lavender, Mark ^a  

^a OneSource Information Services Ltd   (United Kingdom)

Author keywords

Banking; Customer relations; Customer service management; Relationship marketing

Indexed keywords

EID: 84986173647     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320410542563     Document Type: Review

References (1)

1. Nelson, S. (2003), “CRM data strategies”, paper presented at the Gartner Symposium.