Building customer relationships: An inventory of service providers’ objectives and practices

Marketing Intelligence & Planning

Volumn 19, Issue 6, 2001, Pages 385-399

  Claycomb, Cindy ^a   Martin, Charles L ^a  

^a WICHITA STATE UNIVERSITY   (United States)

Author keywords

Customer satisfaction; Relationship marketing; Service

Indexed keywords

EID: 84986166734     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000006109     Document Type: Article

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