Developing relationship-led cultures – a case study in retail banking

International Journal of Bank Marketing

Volumn 20, Issue 5, 2002, Pages 200-211

  Bennett, Hadyn ^a   Durkin, Mark G ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Banking; Relationship marketing; Selling

Indexed keywords

EID: 84986156123     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320210437652     Document Type: Article

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