Online community: Enhancing the relationship marketing concept through customer bonding

International Journal of Service Industry Management

Volumn 16, Issue 5, 2005, Pages 480-496

  Szmigin, Isabelle ^a   Canning, Louise ^a   Reppel, Alexander E ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Online operations; Relationship marketing; Services

Indexed keywords

EID: 26844483889     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564230510625778     Document Type: Review

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