Relationship marketing: A concept beyond the primary relationship

Marketing Intelligence & Planning

Volumn 17, Issue 7, 1999, Pages 315-323

  Kandampully, Jay ^a   Duddy, Ria ^a  

^a LINCOLN UNIVERSITY   (New Zealand)

Author keywords

Customer loyalty; Customer orientation; Marketing management; Relationship marketing

Indexed keywords

EID: 84986131277     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509910301124     Document Type: Review

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