Adopting customer relationship management technology

Industrial Management and Data Systems

Volumn 102, Issue 8, 2002, Pages 442-452

  Xu, Yurong ^a   Yen, David C ^a   Lin, Binshan ^b   Chou, David C ^c  

^a MIAMI UNIVERSITY   (United States)

^b LOUISIANA STATE UNIVERSITY   (United States)

^c EASTERN MICHIGAN UNIVERSITY   (United States)

Author keywords

Business to business marketing; Customer orientation; Customer service; Relationship marketing; Supply chain management

Indexed keywords

CUSTOMER SATISFACTION; INDUSTRIAL MANAGEMENT; INTERNET; MARKETING; PERSONNEL; SALES; STRATEGIC PLANNING;

BUSINESS-TO-BUSINESS MARKETING; CUSTOMER ORIENTATION; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER SERVICE; SUPPLY CHAIN MANAGEMENT;

ELECTRONIC COMMERCE;

EID: 0036939565     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635570210445871     Document Type: Article

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