Marketing research, market orientation and customer relationship management: A framework and implications for service providers

Journal of Services Marketing

Volumn 20, Issue 1, 2006, Pages 12-23

  Javalgi, Rajshekhar G ^a   Martin, Charles L ^b   Young, Robert B ^c  

^a CLEVELAND STATE UNIVERSITY   (United States)

^b WICHITA STATE UNIVERSITY   (United States)

^c Lorain County Community College   (United States)

Author keywords

Customer relations; Customer retention; Customer satisfaction; Market research; Marketing strategy; Services marketing

Indexed keywords

EID: 33644614398     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040610646545     Document Type: Article

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