SME banking loyalty (and disloyalty): A qualitative study in Hong Kong

International Journal of Bank Marketing

Volumn 24, Issue 1, 2006, Pages 37-52

  Lam, Regan ^a   Burton, Suzan ^b  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b MACQUARIE UNIVERSITY   (Australia)

Author keywords

Banking; Customer loyalty; Customer retention; Hong Kong; Relationship marketing; Small to medium sized enterprises

Indexed keywords

EID: 33644535490     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320610642335     Document Type: Article

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