Customer relationship management: The case of a European bank

Marketing Intelligence and Planning

Volumn 23, Issue 2, 2005, Pages 136-154

  Lindgreen, Adam ^a   Antioco, Michael ^a  

^a EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

Author keywords

Information research; Marketing information; Relationship marketing

Indexed keywords

EID: 20144384635     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500510589903     Document Type: Review

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