Customer relationship management in higher education: Using information systems to improve the student-school relationship

Campus-Wide Information Systems

Volumn 23, Issue 1, 2006, Pages 24-34

  Seeman, Elaine D ^a   O'Hara, Margaret ^a  

^a EAST CAROLINA UNIVERSITY   (United States)

Author keywords

Colleges; Customer service management; Higher education; Relationship marketing; Students; United States of America

Indexed keywords

EID: 29144455263     PISSN: 10650741     EISSN: None     Source Type: Journal    
DOI: 10.1108/10650740610639714     Document Type: Article

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