On the design concepts for CRM system

Industrial Management and Data Systems

Volumn 103, Issue 5-6, 2003, Pages 324-331

  Ahn, Jeong Yong ^a   Kim, Seok Ki ^b   Man, Kyung Soo ^b  

^a Seonam University   (South Korea)

^b Chonbuk National University   (South Korea)

Author keywords

Customers; Design; Information technology; Management; Relationship marketing

Indexed keywords

CUSTOMER SATISFACTION; INFORMATION MANAGEMENT; MARKETING; SOCIETIES AND INSTITUTIONS; WORLD WIDE WEB;

CUSTOMER RELATIONSHIP MANAGEMENT (CRM);

INFORMATION TECHNOLOGY;

EID: 0041361842     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635570310477370     Document Type: Review

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