Barriers to implementing relationship marketing: Analysing the internal market-place

Journal of Strategic Marketing

Volumn 6, Issue 3, 1998, Pages 209-222

  Piercy, Nigel F ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Barriers; Implementation; Internal marketplace; Relationship marketing; Strategies

Indexed keywords

EID: 85013401431     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525498346630     Document Type: Article

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