Collaborative relationship bundling: A new angle on services marketing

International Journal of Service Industry Management

Volumn 15, Issue 3, 2004, Pages 264-283

  Barrutia Legarreta, José M ^a   Echebarria Miguel, Carmen ^a  

^a UNIVERSITY OF THE BASQUE COUNTRY UPV EHU   (Spain)

Author keywords

Product mix; Relationship marketing; Servicing

Indexed keywords

EID: 3242758343     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564230410540935     Document Type: Review

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