Maintaining positive returns in the value and supply chain: Applying tomorrow's marketing skills

Journal of Consumer Marketing

Volumn 21, Issue 7, 2004, Pages 510-519

  Pitta, Dennis A ^a   Franzak, Frank J ^b   Little, Michael W ^b  

^a UNIVERSITY OF BALTIMORE   (United States)

^b VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

Author keywords

Customer orientation; Relationship marketing; Supply chain management; Value chain

Indexed keywords

EID: 12144268312     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760410568725     Document Type: Review

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