Say hello, wave goodbye: Missed opportunities for electronic relationship marketing within the financial services sector?

International Journal of Bank Marketing

Volumn 20, Issue 7, 2002, Pages 302-310

  Kapoulas, Alexandros ^a   Murphy, William ^a   Ellis, Nick ^a  

^a UNIVERSITY OF DERBY   (United Kingdom)

Author keywords

E commerce; Electronic resources; Financial services; Management; Relationship marketing; United Kingdom

Indexed keywords

EID: 84986163127     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320210451197     Document Type: Article

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