An empirical examination of the role of “closeness” in industrial buyer‐seller relationships

European Journal of Marketing

Volumn 32, Issue 5-6, 1998, Pages 441-463

  Nielson, Charles C ^a  

^a Garvin School of International Management   (United States)

Author keywords

Alliances; Business to business marketing; Channel relationships; Industrial marketing; Joint ventures; Relationship marketing

Indexed keywords

EID: 0007250432     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569810215812     Document Type: Article

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