Choice models and customer relationship management

Marketing Letters

Volumn 16, Issue 3-4, 2005, Pages 279-291

  Kamakura, Wagner ^a   Mela, Carl F ^a   Ansari, Asim ^b   Bodapati, Anand ^c   Fader, Pete ^d   Iyengar, Raghuram ^b   Naik, Prasad ^e   Neslin, Scott ^f   Sun, Baohong ^g   Verhoef, Peter C ^h   Wedel, Michel ⁱ   Wilcox, Ron ^j  

^a DUKE UNIVERSITY   (United States)

^b Och Spine at New York Presbyterian Hospitals   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

^d UNIVERSITY OF PENNSYLVANIA   (United States)

^e UNIVERSITY OF CALIFORNIA   (United States)

^f DARTMOUTH COLLEGE   (United States)

^g CARNEGIE MELLON UNIVERSITY   (United States)

^h ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

ⁱ UNIVERSITY OF MICHIGAN   (United States)

^j UNIVERSITY OF VIRGINIA   (United States)

more..

Author keywords

Customer relationship management; Direct marketing

Indexed keywords

EID: 32044441620     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-005-5892-2     Document Type: Article

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