Customer learning processes, strategy selection, and performance in business-to-business service firms

Decision Sciences

Volumn 35, Issue 2, 2004, Pages 169-203

  Zahay, Debra ^a   Griffin, Abbie ^b  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Business to Business Marketing; Customer Information Management; Customer Relationship Management; Database Marketing; Generic Positioning Strategy; Services Marketing

Indexed keywords

EID: 26844543173     PISSN: 00117315     EISSN: 15405915     Source Type: Journal    
DOI: 10.1111/j.00117315.2004.02338.x     Document Type: Article

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