Culture: The software of e-Customer Relationship Management

Journal of Marketing Communications

Volumn 12, Issue 3, 2006, Pages 203-223

  Sigala, Marianna ^a  

^a UNIVERSITY OF THE AEGEAN   (Greece)

Author keywords

Culture; e Customer Relationship Management; Impact; Implications

Indexed keywords

EID: 33749494344     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260600811787     Document Type: Review

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