To fade or not to fade? That is the question in customer relationships, too

Managing Service Quality: An International Journal

Volumn 13, Issue 2, 2003, Pages 112-123

  Tuominen, Pekka ^a   Kettunen, Ulla ^a  

^a UNIVERSITY OF TURKU   (Finland)

Author keywords

Customer loyalty; Customer satisfaction; Relationship marketing; Service industries; Service quality

Indexed keywords

EID: 84986031598     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520310466806     Document Type: Article

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