The direction of marketing relationships

Journal of Business & Industrial Marketing

Volumn 15, Issue , 2000, Pages 170-191

  Rich, Michael K ^a  

^a SOUTHERN POLYTECHNIC STATE UNIVERSITY   (United States)

Author keywords

Communications; Consumer behaviour; Relationship marketing; Selling; Trust

Indexed keywords

EID: 0442281675     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620010316877     Document Type: Article

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