Relationship benefits in service industries: A replication in a Southeast Asian context

Journal of Services Marketing

Volumn 15, Issue 6, 2001, Pages 425-443

  Patterson, Paul G ^a   Smith, Tasman ^b  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b THAMMASAT UNIVERSITY   (Thailand)

Author keywords

Customer loyalty; Relationship marketing; Retention; Service industries; Thailand

Indexed keywords

EID: 84986037764     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000006098     Document Type: Article

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