Suppliers' willingness to end unprofitable customer relationships: An exploratory investigation in the German mechanical engineering sector

European Journal of Marketing

Volumn 40, Issue 3-4, 2006, Pages 366-383

  Helm, Sabrina ^a   Rolfes, Ludger ^a   Günter, Bernd ^a,b  

^a HEINRICH HEINE UNIVERSITY   (Germany)

^b Düsseldorf Business School GmbH   (Germany)

Author keywords

Customer relations; Germany; Mechanical engineering; Profit

Indexed keywords

EID: 33645016542     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610648101     Document Type: Article

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