Customer retention management: a reflection of theory and practice

Marketing Intelligence & Planning

Volumn 20, Issue 3, 2002, Pages 149-161

  Ahmad, Rizal ^a   Buttle, Francis ^b  

^a UNIVERSITY OF KENT   (United Kingdom)

^b MACQUARIE UNIVERSITY   (Australia)

Author keywords

Customer satisfaction; Relationship marketing; Retention

Indexed keywords

EID: 85032070495     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500210428003     Document Type: Article

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