Exploring the linkage between internal marketing, relationship marketing and service quality: A case study of a consulting organization

Total Quality Management and Business Excellence

Volumn 15, Issue 5-6, 2004, Pages 593-601

  Barnes, Bradley R ^a   Fox, Martin T ^a   Morris, D S ^b  

^a UNIVERSITY OF LEEDS   (United Kingdom)

^b UNIVERSITY OF NOTTINGHAM MALAYSIA CAMPUS   (Malaysia)

Author keywords

Internal marketing; Relationship marketing; Service quality

Indexed keywords

EID: 3042579798     PISSN: 14783363     EISSN: None     Source Type: Journal    
DOI: 10.1080/14783360410001680080     Document Type: Conference Paper

References (19)

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