Exploding some myths about customer relationship management

Managing Service Quality: An International Journal

Volumn 12, Issue 5, 2002, Pages 271-277

  Crosby, Lawrence A ^a  

^a Chief Executive Officer of Symmetrics Marketing Corporation   (United States)

Author keywords

Customer care; Management; Relationship marketing; Strategy

Indexed keywords

EID: 84992999067     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520210442056     Document Type: Article

References (0)