Partnering Paradigms? Knowledge management and relationship marketing

Industrial Management and Data Systems

Volumn 104, Issue 1-2, 2003, Pages 149-157

  Rowley, Jennifer ^a  

^a EDGE HILL UNIVERSITY   (United Kingdom)

Author keywords

Customer relations; Customer service management; Knowledge management

Indexed keywords

COMPUTER SOFTWARE; DATA ACQUISITION; ELECTRONIC COMMERCE; INDUSTRIAL MANAGEMENT; MANAGERS; MARKETING; SOCIETIES AND INSTITUTIONS; STUDENTS;

CUSTOMER RELATIONS; CUSTOMER SERVICE MANAGEMENT; KNOWLEDGE MANAGEMENT; RELATIONSHIP MARKETING;

KNOWLEDGE ENGINEERING;

EID: 2342440822     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635570410522125     Document Type: Review

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